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$50 Tomato
Folks like the idea of a farm, they like to experience the lifestyle but they don't want to pay for a $50 tomato

Small rural Tennessee towns are feeling pressure from the growth of Nashville. Communities have been branding themselves as rural farming towns for a while now. 

A trip to the Nashville Farmers Market on any given day of the week is a clear indication of what the "public" thinks farming is and also sheds light onto the fact that for small farms to compete in a bigger market they have to offer events, and other services that have nothing to do with what they really produce to create a "business" as there is next to no real economy value in the crops that they grow unless they farm on a big scale and even that model is debatable. 

$50 tomatoes

Folks like the idea of a farm, they like to experience the lifestyle but they don't want to pay for a $50 tomato unless it comes served with a silver spoon and a white table cloth. 

Rural communities are faced with a difficult decision. If you are going to brand your town as a farming community are you going to sell the land, the lifestyle or a $50 tomato? 

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